During a crisis, the key roles and responsibilities of the leaders of an organization change completely. For example, if generating revenue was your core area of focus earlier, it may be reducing costs and overheads in a crisis. Since a crisis presents new and unforeseen hurdles in operations, strategies, and supply chain, they may completely redefine everyone’s roles in the company. A company’s purpose must be redefined to make the right decision during a crisis.

Speed up:

One of the tactics that a company culture needs to adapt is to speed. Since events around you are continually changing, it’s essential to remain quick on your feet by digesting the information and data available, crunching them, and eventually making quick decisions with the right conviction.

Since a crisis presents possibilities of inaccurate information and data, there may be clashes of ego and priorities within the organization. A scalable blueprint for quick decision-making is of utmost importance.

Prioritize tasks:

During a crisis, the priorities may turn completely lop-sided in workplace culture. If you were earlier responsible for running logistics, there might not be any logistics to run now and be asked to do completely different. The organization needs to first identify and define priorities according to the situation.

The second and most crucial step is to communicate those key priorities to a person of interest. Even though earlier on, it may prove difficult for the employees to adapt. The organization must allow everyone to settle into their new roles calmly and decisively.

Be Bold:

A crisis presents an excellent opportunity also to move away from the norms of operating traditionally. Since various issues are increasing rapidly, the organization’s managers may have to resort to exterior help and understand the market situation from their point of view.

It’s also essential to expand your network to those who have excellent knowledge of the situation. You may also be asked to make bold decisions that otherwise may not have been possible earlier.

Deliver with a promise:

The great managers and leaders of an organization will start to lead from the front in such dire times. It means there should be more ownership of issues to control the locus of control. Teams may be reshuffled; pay structure might be changed, there could be new KPIs to evaluate an employer’s performance and a sense of accountability that may not have prevailed earlier. It’s essential to deliver revised targets with promise.


A crisis pictures an accurate reflection of the leaders of an organization. It tests everyone involved, and for not crumbling under pressure, focus on a company’s sole purpose needs to be accurate. This will not just give the company a cushion of comfort in a crisis; it’ll also help them keep themselves afloat in a dire situation. The above arrangements in a business culture might help evaluate a company’s purpose to come to the right decisions at the right time.

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